Cristiane Correa is a journalist and public speaker. She is the author of the book Dream Big which describes the rise of Brazilian businessmen Jorge Paulo Lemann, Marcel Telles and Beto Sicupira, the owners of AB Inbev, Burger King and Kraft Heinz. The book was published in Brazil, United States, Portugal Taiwan, China and Korea. She also wrote two other books about other Brazilian entrepreneurs: Abilio and Vicente Falconi. The three best sellers sold altogether over 700 000 copies.
Cristiane was named as one of the 100 most influential people in Brazil by Época magazine.
The New York Times
“On a personal level, Mr. Buffett actually has a lot in common with Jorge Paulo Lemann, one of the founders of 3G, according to Cristiane Correa, a Brazilian reporter who wrote a book about 3G called Dream Big.”
The Globe and Mail
“3G Capital has grown using principles that are rare in the Brazilian business world, says Cristiane Correa, including running as a meritocracy, and maintaining relentless cost-cutting. Ms. Correa is the author of Dream Big: How the Brazilian Trio behind 3G Capital – Jorge Paulo Lemann, Marcel Telles and Beto Sicupira – acquired Anheuser-Busch, Burger King and Heinz, an unauthorized look at Mr. Lemann and his colleagues”.
The New York Times | May 2014
Cristiane Correa spoke to DealBook about 3G Capital, its business approach and why one of its founders, the billionaire Jorge Paulo Lemann, gets along so well with the Oracle of Omaha. Here is a transcript of the conversation, which has been condensed and edited for clarity.
Bloomberg Business Week
According to a book published in Brazil this year, Sonho Grande (Big Dream), Lemann’s partner Sicupira has a favorite phrase: “Costs are like fingernails: You have to cut them constantly.”