Cristiane Correa is a journalist and public speaker. She is the author of the book Dream Big which describes the rise of Brazilian businessmen Jorge Paulo Lemann, Marcel Telles and Beto Sicupira, the owners of AB Inbev, Burger King and Kraft Heinz. The book was published in Brazil, United States, Portugal Taiwan, China and Korea. She also wrote two other books about other Brazilian entrepreneurs: Abilio and Vicente Falconi. The three best sellers sold altogether over 550 000 copies.
Cristiane was named as one of the 100 most influential people in Brazil by Época magazine.
Harvard Business School
Rohit Deshpande, Professor of Marketing – “I’ll be reading Dethroning the King: The Hostile Takeover of Anheuser-Busch, An American King by Julie MacIntosh and Dream Big by Cristiane Correa and with a foreword by Jim Collins”.
Buffett’s must-reads will make you deeply skeptical about Wall Street, and more confident of your own investment abilities.
Cristiane Correa on the Boys from Brazil whose 3G Capital was behind last week’s $100 billion Heinz-Kraft merger.
New York Times
“When they first arrive, it can be pretty ugly for the people working there,” said Cristiane Correa, who wrote a book about 3G called “Dream Big.” “Their mind-set is: If it doesn’t generate any revenue, why are we spending money on that?”
Within 3G, it is often said that “costs are like fingernails; they need to be cut constantly”, according to the Brazilian journalist Cristiane Correa, whose book Sonho Grande (Dream Big) chronicles the rise of Mr Lemann and his business partners.
“They take cost-cutting very seriously,” says Cristiane Correa, a journalist and author of Dream Big, a book on the rise of Lemann and his two fellow countrymen and partners Marcel Telles and Beto Sicupira.
“Some people get really scared by that. Afterwards, of course, the company grows and they end up hiring again, but at start it is ugly.”
Wall Street Journal
Dream Big, by Cristiane Correa. Originally published in Portuguese, this book earned praise from Mr. Buffett at last year’s annual shareholder meeting–which prompted a run on then hard-to-find English-language print copies.
Jim Collins, the business author and an ardent admirer of AB InBev’s obsessive culture, wrote in the foreword to Dream Big, Cristiane Correa’s book about Mr Lemann, Mr Telles and Mr Sicupira, that “when fanatics come together with other fanatics, the multiplicative effect is unstoppable”.
Dream Big: Cristiane Correa, Primeira Pessoa: Readers will need to jump on the internet to buy this book about three Brazilian executives making their mark on corporate America. It tells the story of Jorge Paulo Lemann, Marcel Tellus and Beto Sicupira, the players behind investment company 3G Capital